Concepting by Jan Rijkenberg, World. Advertising Research Center, , pages. Soft, 1 3. This readable book starts with the premise that the. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. Concepting offers a totally new approach to brands, their development and communication. It is one. by. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. CONCEPTING neemt u mee naar een nieuw tijdperk voor de commerciële onderneming.

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Amazon Drive Cloud storage from Amazon. There are no discussion topics on this book yet. He has also been published widely on trends in concept innovation, marketing and communication. Aaron Tau rijkenber it May 09, Just a moment while we sign you in to your Goodreads account. Withoutabox Submit to Film Festivals.

Concepting: Creating Successful Brands In A Communications Oriented Era

Songul marked it as to-read Apr 22, Refresh and try again. Want to Read saving…. Jemima rated it it was ok Apr 24, Two approaches can be defined to reach your markets beyond the traditional marketing concepts. Number two is to build concepts stronger than traditional brands. Amazon Second Chance Pass it on, trade it in, give it a second life.

He is co-founder of BSUR Concepting in Amsterdam, an agency that advises international companies and provides consultative services for the development and communication of new concept brands. Learn more about Amazon Prime.


Concept branding offers companies a completely fresh way of developing brands. They are based on strong consumer insights and imagination.


Share your thoughts with other customers. What is the root of a brand?

Concepting offers a totally new approach to brands, their development and communication. This book is not yet featured on Listopia.

I would of like more pages dedicated to what to do and not so many pages on what conceptign to do. This book is not yet featured on Listopia.

Gio rated it it was amazing Sep 22, Would you like to tell us about a lower price? How concept brands are communicated to develop rijjkenberg relationships with consumers.

A nice “reader-friendly” book: The book looks at such topics as: Concepting takes a brief look at the evolution of marketing and offers readers a fresh approach to nan and brand communication. A little grandiose in its presentation, but as is expected, since the author is describing a whole paradigm shift, breaking down communication into its more abstract forms.

As a marketeer i got quite frustrated over the past years about many aspects of our traditional approach. Een tijdperk waarin nieuwe merken die zijn ontwikkeld vanuit een gedachtegoed, een idee, een stevige plaats zulten verwerven naast merken die voortkwamen uit traditionele productontwikkelings- en innovatieprocessen.

Filana marked it as to-read Apr 02, Goodreads helps you keep track of books you want to read.

It is one of the most important new theories in branding and communications of recent times, and is brought to life in this inspiring and practical book, written by the innovator and leading proponent of conceping. Jan Rijenkberg has not only developed a streamlined approach to brand development but has clearly articulated a method for developing new brands worthy of entry into any market type. Top Reviews Most recent Top Reviews.


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AmazonGlobal Ship Orders Internationally. Milad Toliati rated it it was amazing Nov 10, Concepting is een inspirerend, maar ook praktisch handboek voor de manager die met nieuwe merken de volgende eeuw in wil.

Concept brands are the future for those wishing to capture their markets in this increasingly converging age. Kat rated it it was amazing Dec 19, Amazon Restaurants Food delivery from local restaurants.

Sander rated it really liked it Sep 16, What is the root of a brand?

Based on essential understanding of human values, it offers an entrance to the human brain and its preferences. Easy to read and with good and practical examples you don’t need to be an expert to apply his ideas, I even use it as a “must” in College classes for all my students. Polle De Maagt marked it as to-read Jan 04, Conceping Advertising Find, attract, and engage customers.