Haig organizes these “failures” into ten types which include classic failures about the Biggest Branding Mistakes of All Time. Front Cover. Matt Haig. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. This book is a. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. What do.
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A must-buy for marketers.
Haig states in his book that it might be useful for case study if you are in advertising or marketing. He describes those brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without trace. Be the first to review this item Amazon Bestsellers Rank: As a ready crib for failured most famous brand foul-ups, this book is hard to beat.
Brand Failures : Matt Haig :
If there is a problem with this approach, it is that at pages, each brand failure story is spread distressingly thin – railures of the vignettes have less than 2 pages devoted to them. Other editions – View all Brand Failures: Matt Haig does a good job of briefly discussing the reason why a fzilures brand, particularly an old and venerated brand may fail.
It’s easy, of course, to say when a brand has failed, but it’s much harder to say WHY the brand has failed.
Mar 29, Nathan rated it it was ok Shelves: In other ways, however, “Brand Failures” is a success because as a good overview of failed products, there is a lot of information here that probably can’t easily be found elsewhere in a similarly compiled form. No eBook available Amazon. Aug 13, Projection rated it liked it.
Especially liked how each case study had a little “lessons” section at its end to give you big points to come away with – I learned a lot. What about the bizzare launches of Virgin Cola? First, there was the taste issue.
They are all global giants, but what they are hait recognized for are the branded products they’ve launched that have bombed — spectacularly and at great cost. Grandes errores de marcas. I really don’t feel like the company should be called out on those fronts.
This book provided a fascinating history of US culture in a way that I could relate to since almost all of the products were brand names that I recognized. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace.
What’s more, many of those cases presented here can hardly be described as ‘blunders’ and the smug explanations given to justify the characterisation could equally well go the other way if these ideas had succeeded.
Brand Failures: The Truth about the Biggest Branding Mistakes of All Time by Matt Haig
We often talk of how they rose, but this book gives us those important lessons of how the best of brands can die. Brand Failures explores the brands that have set sail with the help of multi-million fqilures advertising campaigns only to sink without a trace.
Goodreads helps you keep track of books you want to read. This product had instantly bombed in test markets where consumers were left asking: His other works include: Want to Read saving….
Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time
Oct 06, Robyn rated it really liked it Shelves: Brand Failures takes a riveting look at how such disasters Tax will be calculated at the checkout where applicable. He also looks at acknowledged brand mistakes made by successful blue-chip companies and some lesser-known but hilarious bombshells. It’s a book of wisdom. Examine of the world’s most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject.